Why these roles are booming

India’s digital economy is compounding—more SMEs going online, D2C brands scaling, and enterprise budgets shifting to measurable channels. The winners are hybrid marketers who can translate business goals into creative systems and performance loops.

Emerging roles

• Performance Marketing Lead: Owns CAC/LTV, multi‑channel funnels, and experimentation at scale.
• SEO & Content Strategy Head: Builds topical authority, programmatic content, and revenue‑linked content ops.
• Marketing Analytics & Attribution Manager: Designs dashboards, MMM, and first‑party data pipelines.
• Brand & Creative Director (Digital‑first): Crafts identity systems, motion, and story frameworks across platforms.
• Lifecycle/CRM Manager: Orchestrates onboarding, retention, and win‑back with email, push, and in‑app journeys.
• AI Content Operations Lead: Scales content with human‑in‑the‑loop QA, prompt libraries, and compliance.

Skills in demand

• Full‑funnel strategy: From awareness to retention—clear KPIs and channel roles.
• Data fluency: GA4, Looker/Data Studio, cohort analysis, and attribution logic.
• Creative systems: Modular design, motion graphics, and story frameworks that scale.
• Paid media mastery: Search, social, shopping, and remarketing with disciplined testing.
• SEO depth: Technical audits, topical maps, internal linking, and content velocity.
• AI literacy: Prompting, content QA, and workflow automation without losing brand voice.

Roadmap: 90 days to level up

Phase 1 — Foundation (Weeks 1–4)

• Pick a lane: Performance, SEO, Analytics, or Lifecycle—go deep, not wide.
• Build a sandbox: Launch a micro‑site or D2C mock brand to test ideas.
• Metrics fluency: Define KPIs, set up GA4, events, and dashboards.

Phase 2 — Proof (Weeks 5–8)

• Run experiments: A/B ads, landing pages, and content formats—document outcomes.
• Create assets: Case study, visual report, and a 1‑page strategy memo.

Phase 3 — Signal (Weeks 9–12)

• Portfolio polish: Before/after visuals, dashboards, and narrative of impact.
• Outbound: Target roles with tailored pitches tied to their growth levers.

Interview edge: talk in outcomes

Replace task lists with growth stories. Show how you reduced CAC, lifted retention, or built a content engine that compounds. Use numbers, visuals, and a clear decision trail.

Portfolio checklist

• One hero case study: Problem → Strategy → Execution → Results → Learnings.
• Visual dashboards: GA4, ad platforms, cohort charts—blur sensitive data.
• Creative system: Brand kit, motion snippets, and content templates.
• Process map: How you brief, test, and iterate.